DETC 84th Annual Conference
April 11-13, 2010
The L'Auberge Del Mar * Del Mar, CA
Supporting the Entire Student Experience: Meeting the Demands of a Learner-Driven Market
Mr. Justin McMorrow, Senior Vice-President, TopSchool
Tuesday, April 13th *
2:30 - 3:15 p.m. * Platinum Ballroom
As more people head back to school during these economic times, students are under tremendous pressure to gain the necessary skills to be competitive. These students are accustomed to an on-demand, technology-driven world, and they require fast, flexible options that meet their unique needs. Not only are students coming into college today with more expectations than ever, colleges are facing more competition to attract and retain these students. The market is seeing increased demand for the tools and information that can help institutions stay competitive. Institutions are seeking better, more efficient ways to 1) recruit the right kinds of students, 2) quickly launch new programs, and 3) tailor offerings and delivery modes.
The presentation will examine the ways that institutions leverage and integrate their systems to support a complete picture of each unique student—ultimately providing deeper insight into a student’s learning abilities, preferences and outcomes, so the institution can best meet a particular student’s needs and the student can maximize the education experience. The presentation will cover best practices in adapting to a learner/consumer driven marketplace in order to drive growth, reduce costs and meet accountability requirements. Attendees will learn about the ways they can access, manage and report on key data that shows exactly when, where and how each student can be most successful. By more efficiently tracking students from prospect to placement, these student-centric institutions can facilitate a unique and productive educational experience that retains students through successful completion.
Mr. Justin McMorrow has more than a decade of experience in the education industry, helping student-centric institutions provide greater access to education. He has worked closely with colleges and universities to build and grow successful programs that meet the unique needs of today’s students. Most recently, he was one of the founders of TopSchool, Inc., which delivers a robust student lifecycle management (SLM) system to track and report on student information. Prior to this, he served in a number of executive roles at eCollege, a leading provider of SaaS eLearning solutions to the education industry.
While at eCollege, Justin launched the eClassroom division, bringing eLearning opportunities to K-12 education. Earlier in his career, Justin helped found the Institute for Education Best Practices at the American Productivity and Quality Center. Justin is a graduate of Trinity University.